Hi, I’m Liz.

And this is actually a photo of me about to descend Aguille du Midi in the name of overseeing a brand video filming project! Over the past two decades, I’ve led marketing for industry-defining SaaS leaders, health tech innovators, and global CPG and retail brands. I’ve led on the agency side and the brand side. I’ve built strategies from scratch, overhauled disjointed operations, brought goal-smashing playbooks to life, and helped teams go from scrappy to unstoppable.

St. Elmo’s Fire is a rare phenomenon; a spark of energy that appears only in stormy or high-pressure conditions, often on ships at sea or on mountaintops. For centuries, it’s been seen as a sign of guidance and resilience during uncertain or challenging journeys. That’s the ethos I’ve built my business around. The name also carries a longstanding family nickname: “Elmo” comes from the El in Elizabeth and the Mo in Moore. It’s been my shorthand for decades, and now it’s my way of putting my signature on what I do best.

If you’re at a growth inflection point, you need to kickstart momentum, or you’re ready to swap the duct tape for something scalable, I’m here to guide you through it.

FAQs

  • A fractional CMO offers senior-level marketing leadership without the full-time overhead. I bring 20+ years of experience across startups, scale-ups, and global brands to help you set strategy, build marketing infrastructure, lead teams, and drive results—at a fraction of the cost of an in-house executive.

  • As a fractional CMO, I operate as part of your leadership team: setting direction; managing execution; and building internal capability all while representing marketing at an Executive level. As a marketing consultant, I typically focus on solving specific challenges or leading timebound projects with a specific goal in mind. I do both, depending on your stage and structure.

  • I work with both. For early-stage or local businesses, I act as a high-impact marketing force - leading growth strategy, setting up systems, and generating momentum. For more scale-up and more established teams, I serve as a fractional CMO to help scale, streamline, and elevate marketing performance or operate as a focused consultant to help untangle larger-scale problems that require specialized expertise and experience.

  • All engagements are bespoke. I typically charge a premium rate based on the scope and complexity of the work. I engage with most clients on a monthly retainer with a defined 3-month minimum commitment, reflecting the strategic depth and impact of the partnership.

  • Yes! Unlike traditional consultants, I don’t just hand you a plan and walk away. I can lead strategy and execution, especially for startup clients or project-based work. Think of me a full-scale partner who can bring in and also manage the right specialists when needed.

Drop a line

Interested in working together? Let’s connect!