Services and Specialties

Explore some of the most common ways I can help you scale, speed up, or just get unstuck.

Fractional CMO leadership

My experience has taught me that the biggest barrier to growth usually isn’t tactics or tools, it’s capacity and leadership. With nearly two decades’ experience leading teams, I’ve got the experience and know-how required to coach and represent diverse marketers at an Executive level. I have a track record of building the confidence and trust needed to outperform even the most ambitious goals. Whether you’re in transition or simply need a steady hand, I help teams gel, grow, and Get it Done.

  • 💡 You don’t have senior marketing leadership in place – or need extra bandwidth during a transition.

    💡 Your team is strong but stretched thin and missing guidance to stay strategic.

    💡 You want to develop in-house talent with coaching and mentorship from someone who’s been there.

  • 💡 Provide interim or fractional marketing leadership to set direction and represent marketing at an executive level.

    💡 Coach, mentor, and support marketers to build skills, confidence, and clarity.

    💡 Implement routines, feedback loops, and processes that keep teams focused and accountable.

  • 💡 Up to 30–50% faster project completion through clearer priorities and accountable motivation.

    💡Higher team engagement and retention from better support and development.

    💡Unblocked time and headspace for your Executive Team, and improved performance during times of change or growth.

Strategic marketing advisory

At key growth inflection points, even the strongest teams can get stuck working in the business - too close to see what’s broken, missing, or no longer serving the bottom line. Whether you’re scaling up or you’ve simply hit a plateau, I help you step back, see the big picture, and build a plan for sustainable results. This includes auditing your existing strategies and frameworks, roadmapping for future growth, and laying out an actionable execution plan to make it happen.

  • 💡 You need strong interim Senior-Level leadership to reset, reinforce, or reinvigorate your marketing direction

    💡 You’re not sure what’s working – or what’s missing from your current approach.

    💡 Your team needs a fresh, strategic perspective to sharpen focus.

    💡 You’re taking a big new swing and want to get it right.

  • 💡 Comprehensive auditing: Audit your current marketing strategy, go-to-market plan, and positioning to find gaps, inefficiencies and untapped opportunities.

    💡 Tailored strategic roadmapping: A clear, comprehensive, and optimized approach to hitting your goals and staying ahead of the competitive pack.

    💡 A plan of attack that you can actually execute on: A practical, phased execution plan to guide resource planning, timing, and concrete outcomes.

  • 💡 Data-driven confidence in where your marketing is going and how it will drive measurable growth.

    💡 A strategic plan your team can actually execute.

    💡Stronger alignment across leadership and teams to move faster and smarter.

Marketing operations & analytics

Modern marketing isn’t just about great ideas, it’s about the systems, processes, and collaboration that bring those ideas to life. I help companies build marketing operations that scale, from robust CRM and automation platforms to clear workflows and reporting that align your go-to-market teams around growth. HubSpot is my platform of choice, and I’ve implemented it from ground zero for companies ranging from healthcare startups to global SaaS scale-ups.

  • 💡 You’ve outgrown scrappy tools and need scalable systems to support your next phase of growth.

    💡 Your go-to-market teams struggle to stay aligned or hand off leads smoothly.

    💡 Reporting feels inconsistent, unreliable, or too basic to guide strategic decisions.

    💡 You’re planning a HubSpot migration - or want to finally unlock its full capabilities.

  • 💡 CRM & Automation: Set up or optimize HubSpot and connected systems to track and nurture leads effortlessly.

    💡 GTM Process Design: Create workflows and playbooks so campaigns launch on time and teams stay in sync.

    💡 Measurement & Reporting: Build dashboards and attribution models that show where your results come from.

  • 💡 Up to 25% higher conversion rates and faster sales cycles from smarter lifecycle workflows.

    💡 50% faster campaign launches with consistent, documented processes.

    💡 10+ hours/week saved through automation and CRM optimization.

    💡Clear, reliable metrics dashboards that show what’s working (and what isn’t)

Storytelling strategy

Good storytelling isn’t just filler, it’s the backbone of your reputation and often your growth engine. From standout messaging to demand-gen campaigns and executive-level thought leadership, I help you build narratives that move the needle. In a landscape where AI is rewriting the playbook daily, staying ahead isn’t optional—it’s essential.

  • 💡 You have a story to tell, but you’re not sure how to articulate it or where to share it

    💡 You want to create stronger conversations to pull customers through your funnel

    💡 You’re launching a product or campaign and want messaging that resonates.

    💡You want to punch up your profile through PR, analyst relations, or high-impact assets.

  • 💡 Refreshed messaging frameworks: When the foundation is strong, the story is even stronger.

    💡 Made-to-spec demand-gen content: I’ve guided webinars, podcasts, social campaigns, AMAs, industry reports, and more

    💡 PR and analyst outreach: I’ve helped teams make headlines in The AP, TechCrunch, Forbes, and more.

    💡 Vendor curation and oversight: When the plan calls for content specialists, I have the right roster to draw from.

  • 💡 2–3x higher conversion rates on key assets like guides, webinars, and landing pages.

    💡 20–50% increase in qualified inbound leads from targeted content campaigns.

    💡30–60% lift in engagement and reach across earned media and thought leadership.

Lifecycle & growth marketing

Growth doesn’t stop at acquisition. Retention doesn’t happen by accident. I specialize in designing marketing funnels that fuel the entire journey: attracting good leads, nurturing to conversion, and building relationships that last. Whether you’re focused on pipeline, retention, or somewhere in between, I got you.

  • 💡 You’re generating leads but struggling to convert or retain them consistently.

    💡 Your acquisition and lifecycle programs feel disconnected or reactive.

    💡 You know sustainable growth depends on getting the full journey right - you just need some help getting there.

  • 💡 Lead generation campaigns: Fill your pipeline with qualified prospects.

    💡 Lifecycle marketing program design: Drive adoption, retention, and advocacy.

    💡 Clear, insightful reporting: Connect every aspect of your customer lifecycle to clear, confident ROI.

  • 💡 Significantly increased qualified lead generation (I’ve helped some teams 2x+ their pipeline in less than 2 months)

    💡 Higher retention and organic expansion that can yield up to 25% lift in customer lifetime value through consistent engagement.

    💡Reliable reporting that shows exactly which campaigns drive pipeline, revenue, and loyalty.

Marketing resource stack management

Finding and managing a full marketing resource stack shouldn’t be a full-time job. I’ll help you cut through the noise to select, negotiate, and oversee vendors and contractors who actually deliver. I handle the details, hold teams accountable, and save you time, budget, and headaches without sacrificing results.

  • 💡 You’ve been burned before by partners who overpromised and underdelivered (we’ve all been there).

    💡 You’re not sure how to evaluate, negotiate, or manage marketing vendors.

    💡 Your team is too busy (or too lean) to oversee execution and hold vendors accountable.

  • 💡 Identify, vet, and negotiate with the right partners to support your full marketing strategy

    💡 Oversee the day-to-day of vendor management, budgets, and deliverables.

    💡 Set up clear metrics and reporting so you know exactly how each partner is delivering on aligned KPIs and goals

  • 💡 Reduced wasted spend on underperforming vendors by up to 30–50%.

    💡 Start hitting 100% of your aligned partner objectives, from web metrics to creative timelines

    💡Stronger alignment across leadership and teams to move faster and smarter.

    💡Zero-stress confidence that your critical marketing dollars and hours are being put to good use

Drop a line

Interested in working together? Let’s connect!