Fractional marketing leadership and full-force consulting built for when the going gets tough.

Find your way forward.

Hi, I’m Liz.

I’m a Colorado-based Marketing Consultant and Fractional CMO who specializes in working with startups who need speed, scale-ups who need structure, and any team who has hit that inevitable plateau and needs help reclaiming momentum. With 20 years of experience, I’ve helped SaaS, healthcare, outdoor, and early-stage brands launch, grow, pivot and problem-solve. If you’re at a growth inflection point, needing a kickstart, or ready to swap the duct tape for something sustainable, I’ve got you covered.

Exactly what you need. Nothing you don’t.

Divide cost. Multiply traction.

Lean, fractional support without the overhead. Scale my services to meet your needs, even as they change.

Marketing expertise plus seasoned leadership .

Most teams at a major growth inflection point don’t just need a marketer; they need a leader who operates where people, P&Ls, and strategy intersect. This is where we connect.

Actionable strategy.

Don’t get left holding the bag for implementing vague, unrealistic plans. Pair data-driven strategy with hands-on execution so you don’t just get a pitch, you get it done.

Speed up without the ramp.

Skip the months of recruiting and onboarding. I step in quickly to assess, align, and drive results from day one.

 

One or more of these sound familiar? Let’s get you unstuck.

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You need strategic leadership, not more tactics.

 

Whether you’ve got a junior marketing team or no one at all, you can’t afford random activity that doesn’t tie to business goals. You need someone who can step in, set direction, and make sure every dollar and hour moves the business forward.

 

Your marketing engine feels chaotic, or nonexistant.

 

Scaling teams often drown in duplicate work and broken systems. Early-stage founders face the opposite problem: nothing’s built yet. You need structure, processes, and data-driven frameworks so you know what’s working, what isn’t, and where to invest.

 

Your story isn’t selling

 
 

You’re telling stories, but the product value isn’t sticking. Prospects aren’t sure about your value, customers aren’t growing with you, and competitors are out-messaging you. You need a product marketing boost to link story to substance.

 

You’re not harnessing AI to your advantage.

 

Competitors are moving faster with automation, personalization, and analytics. You need someone who can help you experiment and iterate on new solutions to reduce inefficiencies, tailor experiences, and keep your marketing skills ahead of the curve.

 

How we can work together

I help people-facing teams who need to break out of a plateau phase, solve a critical problem, or move confidently through transition. Whether you’re an early-stage startup, an established brand, or somewhere in between, if these needs sound familiar then you’re in the right place. My service tiers are tailored to meet the unique needs and realities of teams operating at every stage of growth.

  • For companies who need experienced leadership without the full-time cost.
    Experienced marketing advisory and team leadership at the Executive level. I step in to guide your teams, provide tenured marketing expertise, and drive big-picture strategy for high-velocity teams at a national or global scale.

    ✔️ 6-month minimum engagement

    ✔️ High-level leadership and strategic oversight

    ✔️ Interim leadership for marketing and GTM teams in transition phases requiring tenured oversight or strategic realignment

  • For growth-stage teams ready to operationalize.
    If you’re outgrowing scrappy tactics, I help you streamline processes, improve efficiency, and set your team up to scale sustainably.

    ✔️ 3-month minimum engagement. Project-based or retainer models based on a fully customized suite of services for your needs

    ✔️ Strategic auditing, marketing operations optimization, roadmap development, and specialized problem solving/future-casting

    ✔️ Part-time team leadership, coaching and mentoring

  • For early-stage companies who need a strong start.
    I help you design your strategy, assemble the right resources, and launch campaigns that generate real traction. Think of this as building your marketing engine - fast, and effectively.

    ✔️ Monthly retainer basis with no minimum

    ✔️ Expert-level strategic marketing direction at a fractional cost

    ✔️ Zero-to-sixty guidance on marketing plan development, tactical execution, digital strategy, and vendor curation

    ✔️ Hands-on execution and oversight

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